AI Assisted FinProms & Marketing Review
Stop reading every promotion line by line.
Review, feedback and clear in minutes
Fingerprint’s AI assisted financial promotions review tool checks every piece of marketing content used for promotions against your policies and relevant regulations, whether it’s your own in-house campaigns, or an AR or Client’s, across every channel you use.
Every automated review flags the exact phrases, rule breaches and formatting issues, for your review, feedback and approval, all managed in platform.
Every approval, edit and rejection is communicated in platform, logged automatically, as the evidence your regulator will ask for.
The volume problem
Marketing and promotions across financial services don’t just happen at one time. They happen continuously, and often require review urgently.
Social posts, email campaigns, web pages, factsheets, fund updates, decks – someone needs to review them against regulatory rules and requirements for compliance before they get published, and the need to confirm what was approved was actually published causes huge headaches and is where most fines are handed out.
Most of the market still does this necessary review task manually. It’s slow, it’s often inconsisten, and under time pressure, and it doesn’t scale with the review volume goes up, but compliance headcount doesn’t.
85% of compliance teams still run manual monitoring of their marketing and communications
73% of compliance teams are using on average five seperate systems and touchpoints just to keep track of their review work
~80% cut in manual review time is reported by compliance teams that automate the first pass of that monitoring work
Cleared before it publishes, not investigated after
Financial Promotions sits inside the Fingerprint platform your compliance team already uses — same policies, same lexicons, same evidence trail. It is not a bolt-on marketing tool sitting outside your process. It replaces the slowest, most repetitive part of that process — the line-by-line manual read — with a first pass that takes seconds, wherever the marketing comes from.
- Reviewed before it publishes — every piece of marketing content is checked against your promotion policy the moment it’s submitted, not after it’s already live.
- Finn, our policy-aware AI review assistant — reads marketing language the way an experienced reviewer would, applying promotion rules with nuance at the speed a real campaign queue actually needs.
- Flagged phrases explained — every flag names the exact wording and the rule it breaches, so whoever wrote the copy can fix it and resubmit in one pass, not three.
- Sign-off logged automatically — every approval, edit and rejection is timestamped and retained without anyone having to write it up separately.
See Fingerprint in action
